Content & Community Manager
Gordana Laskovic Marinkovic
As Cluing’s first employee, I spent 4.5 years at the AI startup making complex products feel approachable through content, SEO, social media, community and product marketing.
4.5
Years at Cluing
80+
Articles written
20%+
Newsletter CTR
15%
Product usage growth
The through line
Good content starts with understanding the product. Then finding the words that make it useful to someone else.
Research. Write. Make. Share.
About me
From literature class to startup stories.
A former literature teacher, I found my way into the startup world and joined Cluing as its first employee. Over the next four and a half years, I worked closely with the founders, building and managing content, community and product marketing.
From blog articles and Help Center guides to carousels, short videos, newsletters and Product Hunt launches, I enjoy turning complex products into stories people can understand, connect with and remember.
Skills & expertise
Content marketing & SEO
Content strategy, research, copywriting and storytelling across 80+ articles.
Product marketing & launches
Product Hunt launch strategy, messaging, visual materials and community promotion.
Social media & community
Social media management, short-form video, visual content and product announcements.
Email marketing & newsletters
Product updates, educational content and CTA writing. Newsletter CTR never below 20%.
Product education & use cases
Researching practical workflows and explaining how an AI product fits real work.
Landing page copywriting
Product positioning, headlines, feature descriptions, benefits and calls to action.
AI tools & workflows
Building, testing and publishing with AI agents, then writing about the process.
Video & visual content
End-to-end video and visual content creation using Figma, Canva and CapCut.
Selected work
Real products. Real work.
From researching an ebook to getting an AI product ready for launch, my work connects the product with the people who use it.
Product Hunt launches
August 19, 2026
Hosted Agents in Cluing
#5 Product of the Day
185 Product Hunt upvotes
Collaborative agents that build, learn and publish in one place.
My contribution
Product messaging and research, Figma visuals, launch copy and email campaigns, social publishing, creator outreach and community promotion.
April 18, 2024
Collabwriting for Teams
#1 Product of the Day
Collaborative research and knowledge sharing for teams.
My contribution
Preparing email campaigns and emails for users, responding to user inquiries and supporting communication with users, creating promotional content for social media, and preparing launch communication and promotional materials.
August 4, 2023
Growth Mindset Secrets eBook
260 Product Hunt upvotes
My first end-to-end project at Cluing, from the ebook idea to launch day.
My contribution
Research and concept development, writing and editing, ebook design in Figma, launch strategy, Product Hunt launch and community engagement.
Cluing Blog
Words that rank and teach.
I researched and wrote 80+ articles across the Cluing Blog and Help Center, from product education to SEO and thought leadership. My information-verification guide ranked in Google’s top four results for an extended period.
![Cognitive Capital - The New Layer of Value [2026]](/__l5e/assets-v1/be06ea07-093e-4d74-a0c7-cd54d4f99dd9/editorial-2.jpg)
Newsletters & email marketing
A reason to open. A reason to click.
I wrote newsletter content and email communication for Cluing: product updates, new features, practical education and launch campaigns. My copy connected product value to a clear next step.
20%+
Newsletter CTR
Click-through rate never fell below 20%.
Product updates & education
Clear explanations of what changed, why it matters and how to use it.
Launch emails & CTAs
Launch messaging and calls to action that help readers take the next step.
Onboarding & product adoption
Onboarding improvements that contributed to a 15% increase in product usage in just one month.
Product education & use case development
Not just what it does. What you can do with it.
I researched, developed and wrote practical Cluing use cases, translating product capabilities into workflows for real situations. These are product education, content strategy and useful examples, not just documentation.
Marketing & communications
Generate LinkedIn Posts from Your Saved Insights
Turn saved research and insights into LinkedIn content.
Marketing & communications
The Content Marketing Workflow in Cluing
Connect content research, planning and collaboration in a practical workflow.
Consulting
Build a client knowledge base with context
Keep client research and supporting context together.
Legal & compliance
Regulatory Research, Organized with AI
Organize regulatory research with AI support.
Legal & compliance
Cross-Functional Contract Collaboration with Cluing AI
Bring different teams into a shared contract research workflow.
Students
Organized Study & Research Materials
Keep study materials, sources and research organized.
Landing page copywriting
From product features to a clear story.
I worked on Cluing landing page copy: communicating product value, explaining features and structuring messaging so visitors could understand what the product offers.
Product positioning & value propositions
Headlines & subheadlines
Feature & benefit descriptions
Calls to action & conversion-focused copy
Campaign messaging alignment
Substack · AI experiments
Curious by nature. Always experimenting.
I write about building real things with AI agents, as a non-developer.
Interactive
Try my marketing quiz
A small interactive quiz I built and shipped with Cluing.
Side project · Reči i priče
I used to teach literature. Now I do it in short videos.
I create short educational videos for Instagram and TikTok, combining my background in literature with my interest in digital storytelling. I share fun facts, stories and cultural history from Serbian literature and language, for anyone who wants to know a little more about where words and writers come from.
Visit the Reči i priče website
Have something interesting in mind?
I'm always happy to connect with people building interesting products, especially in AI and SaaS.
laskovicgordana@gmail.comNovi Sad, Serbia
Social media & community
Press play, meet the product.
I produced social content end to end: ideas, copy, carousels, videos and supporting visuals. Product announcements and educational posts helped the community keep up with Cluing and find new ways to use it.
Creative toolkit